Descriptive Domain Names
Generic domain names have advantages:
Business growth
Companies that have adopted a generic domain name as their company name often have a much faster rate of growth than alternatives.
Prestige
A generic name gives you credibility. Top companies already own some of the best generic names in their field. These companies are the leaders in their industry.
Investment
The values of generic domain names have been increasing for years. You may find this a better investment than many others in troubled times.
Traffic
Good generic domain names relevant to your business will attract traffic. Some businesses have changed their company name to a generic domain name but another use is to have domain name redirected to a site. This free traffic is in addition to traffic from Search Engines and other links.
